Naturalness - Why? - Oxygeni Hair and Skin

NATURALNESS - WHY?
SLOW, CLEAN, AND FRESH LIFESTYLE

The concepts of SLOW, CLEAN, and FRESH are increasingly intertwined in today’s beauty industry. The shift towards naturalness and changes in consumer habits are creating entirely new domains. But where do these terms originate, and what do they define in the world of lifestyle and beauty?

1) SLOW LIVING AND SLOW FOOD

The Slow Living movement is a response to the modern, fast-paced world. As our lives become increasingly rapid, we often feel overwhelmed by the chaos around us. The key to Slow Living is striving for a more balanced life, recognizing that there are moments when stepping back is crucial for our mental health.

Similarly, the Slow Food movement seeks solutions to the world’s changing dynamics. Originating in the 1980s in America, it was a reaction against the rapid proliferation of fast food chains and unhealthy eating habits. Followers of Slow Food prioritize the quality of the food they consume, focusing on local, seasonal, nutritious, environmentally sustainable, and fair-trade products.

SLOW BEAUTY

Much like Slow Food, the Slow Beauty movement responds to current lifestyle trends. It rejects harsh aesthetic interventions, such as Botox treatments. Key characteristics of Slow Beauty include using natural ingredients in cosmetics, accepting the natural aging process, emphasizing being in harmony with our bodies, maintaining mental and physical balance, choosing eco-friendly products, and cultivating self-appreciation and love for our bodies.

2) CLEAN LIFESTYLE

In today’s world, we are surrounded by toxic substances from all directions. We hear a lot about various cancerous diseases, obesity, and infertility. The Clean Lifestyle responds to these issues. The essence of the movement is to create a healthier, toxin-free lifestyle through proper nutrition, exercise, promoting mental positivity, and using cosmetics made from natural ingredients, with a focus on naturalness.

CLEAN BEAUTY

Thanks to conscious consumption, the Clean Beauty movement has become widely popular. The products are made from natural ingredients and meet current needs, such as the increasing number of people with sensitive skin. Clean Beauty aims to utilize products made from non-toxic substances that don’t pose harmful health effects.

3) FRESH LIFESTYLE

The term “Fresh” is everywhere nowadays, from lifestyle advisors to the cosmetic industry. It signifies the use of fresh and natural ingredients in terms of nutrition such as products made without synthetic compounds and added artificial preservatives as well as unprocessed foods.

THE 'FRESH' CONCEPT IN THE BEAUTY INDUSTRY

In terms of beauty and skin care, the term FRESH refers to products made with fresh ingredients and innovative manufacturing processes that avoid synthetic materials, prioritizing naturalness to preserve the skin’s natural state. The essence of “Fresh” lies not only in using natural ingredients but also in the refreshing effect these products have on us.

The ideas of SLOW, CLEAN, and FRESH are becoming more and more important in today’s beauty trends. Modern lifestyle and thinking emphasize awareness, both physical and mental health, and the use of natural resources.

4) SLOW, CLEAN, AND FRESH CONCEPTS IN HAIR CARE

Due to the inevitability of the Slow, Clean, and Fresh concepts in the beauty industry, they also play a significant role in hair care. There is a growing demand for environmentally friendly practices and the avoidance of synthetic materials. Consequently, we tend to use products that preserve and restore the natural beauty of our hair without burdening the environment or contributing to the increase of our ecological footprint.

In line with Slow, Clean, and Fresh principles, there are already numerous hair care products that innovatively embrace the core aspects of these lifestyles. It’s worthwhile to choose products that come from reliable sources and have proven efficacy.

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Take care of your hair and scalp health with Oxygeni Hair’s hair care therapy, which reinforces the spirit of Slow, Fresh, and Clean, and achieve your desired hair length with our hair strengthening and growth-promoting treatment! Choose naturalness!

Author: Lili Varga